Undoing Marketing

While Maroon 5 gets scathed on social media, and old guys like us yearn for The Who at halftime...undoing the format springs forth new ideas. Music: "Running Down a Dream"; Tom Petty and the Heartbreakers undoing plays amazing music under license by SOCAN

Superbowl games, and ads therein, come and go, but once in a while a message sticks and changes a brand's fate forever. Bumble may have done so with the "itsinhercourt spot. Music: "Soul Survivor"; Rita Ora undoing plays great music under license by SOCAN

A rainstorm in Calgary, Canada in January is not on its own "proof" of climate change, but if it makes you think of climate change, don't stop there. Music: "(Nothing But) Flowers"; Talking Heads undoing plays great music under license by SOCAN

While cannabis producers in Canada scramble to meet supply of the legalized recreational market, the medical cannabis space is ripe for a new surge in demand. Music: "And the Healing has Begun"; Van Morrison undoing plays great music under license by SOCAN

The Harlem Globetrotters still deliver value...even if they don't shoot as accurately as you remember. Music: "Sweet Georgia Brown"; Brother Bones and his Shadows undoing plays great music under license by SOCAN

Simon Sinek says "people don't buy what you do, they buy why you do it." So why do we do the daily undoing? Music: "A Change Will Do You Good"; Sheryl Crow undoing plays music under license from SOCAN

Microsoft announces $500M housing giveback for its hometown of Seattle. Music: "Kind and Generous"; Natalie Merchant undoing plays great music under license by SOCAN

Gillette's viral ad, in the end has generated more attention toward the brand than a traditional media spend could ever achieve. But is it the right attention. Music: "With Arms Wide Open"; Creed undoing plays great songs under license of SOCAN.

Today we complete the LOOC (Learning out of class) activity on Canadian based "Crickstart", with some small fill in the blanks of a SWOT analysis. Music: "Instinct Blues"; The White Stripes undoing plays great music under license of SOCAN

Swotting Crickets by Boivin, Gaudet

Plant-based "meat" producer (there, we said it...come get us Nebraska) makes a delicious product while aiming to help the world. But the broken meat industry is digging in its heals. Music: "Cheeseburger in Paradise"; Jimmy Buffet undoing plays great music under license by SOCAN

Canada Dry got caught in an embellishment, but it's crisis management plan sucks. Music: "Go For Soda"; Kim Mitchell undoing plays great music under license by SOCAN

Rahaf Mohammed's (she's dropped the al-Qunun since we made this) teaches us all a little bit more about grit than we can imagine. Music: "I'm Free"; The Who undoing plays great tunes under license from SOCAN

Stop it with the money. Recognize the way these two have changed our lives.

Battling MOOC's with undoing's "LOOC's"

What to do with an icon on a collision course with social pressure? Tim Hortons grapples with this question every February. Music: "You're The Cream In My Coffee"; Seth MacFarlane undoing shares great music under license by SOCAN

Companies across all consumer categories claim to "handcraft" everything from socks to automobiles, the euphemism is lost on those to whom the message is targeted. Music: "We Don't Believe What's On TV"; Twenty One Pilots undoing uses great songs under license by SOCAN.

The Calgary Zoo shows us how to fill our tummies with a clean conscience, with its LEAF certified food services. Music: "Garden"; Dua Lipa undoing shares great music under license by SOCAN

What to do with an icon on a collision course with social pressure? Tim Hortons grapples with this question every February. Music: "You're The Cream In My Coffee"; Seth MacFarlane undoing shares great music under license by SOCAN

Companies across all consumer categories claim to "handcraft" everything from socks to automobiles, the euphemism is lost on those to whom the message is targeted. Music: "We Don't Believe What's On TV"; Twenty One Pilots undoing uses great songs under license by SOCAN.